What is Amazon? | Amazon the Company | E-store | Online Retailer | E-commerce

    

The Amazon website logo since the year 2000.

    Amazon (Amazon, referred to as Amazon; NASDAQ: AMZN), is the largest online e-commerce company in the United States, located in Seattle, Washington. It is one of the earliest companies on the Internet to start operating e-commerce. Amazon was established in 1995. In the beginning, it only operated online book sales. Now it has expanded to a wide range of other products and has become the world’s largest online retailer. Commerce and the world’s second-largest Internet company, under the company’s name, also include subsidiaries such as AlexaInternet, a9, lab126, and Internet Movie Database (IMDB).

The Amazon-spheres logo of the company since 2000.

    Amazon and other sellers provide customers with millions of unique new, refurbished, and second-hand products, such as books, movies, music and games, digital downloads, electronics and computers, home gardening products, toys, baby products, food, clothing, Footwear, and Jewelry, health and personal care products, sports and outdoor products, toys, automobiles, and industrial products, etc.

    In August 2004, Amazon’s wholly-owned acquisition of Joyo.com combined Amazon’s global leading online retail expertise with Joyo.com’s profound experience in the Chinese market to further enhance customer experience and promote the growth of China’s e-commerce. On July 18, 2019, we stopped providing seller services for third-party sellers on Amazon's China website. In March 2020, Maigoo ranked first in the 2020 Global 500 Brand Value. In July 2020, Forbes 2020 Global Brand Value Top 100 was released, and Amazon ranked fourth.

Established

    

Jeff Bezos the company founder and owner.

    Amazon was founded by Jeff Bezos on July 16, 1995, initially called Cadabra. Nature is the basic online bookstore. However, Bezos, who has a vision, sees the potential and characteristics of the Internet. When a large physical bookstore provides 200,000 books, the online bookstore can provide readers with more choices than 200,000 books. 
    Bezos renamed Cadabra after the Amazon River, which is home to the most diverse organisms on earth, and reopened in July 1995. The original company in 1994 in Washington state registration, change by the year 1996 Delaware state registration, and the stock market in 1997 May 15. The code is AMZN, and one share is US$18 (as of the close of the market on October 12, 2012, the stock price is US$242.36).

Amazon’s original plan was to become profitable after 4 to 5 years. The Internet bubble in 2000 caused Amazon’s style of steady growth to become a unique story. In the 1990s, many Internet companies grew rapidly. At that time, Amazon’s Shareholders kept complaining that Bezos’ business strategy was too conservative and slow. During the dot-com bubble, those fast-growing Internet companies closed their business. Only Amazon was still profitable. In the fourth quarter of 2002, Amazon’s net profit was about 5 million dollars. In 2004, it grew to more than 300 million US dollars.

Status-quo

DVDs, books, software, home appliances, kitchen items, tools, lawn and garden items, toys, clothing, sporting goods, delicious food, jewelry, watches, health and personal care items, beauty products, musical instruments, etc. 
In January 2004, Amazon even launched a special event for presidential candidates, encouraging customers to donate from 5 to 200 US dollars to their ideal US presidential candidates as campaign funds. In 1999, Bezos became the Person of the Year in Time Magazine because of his business strategy. 
        On July 8, 2009, Amazon's official website was blocked. The government did not give any reasons for the blockade. Now you can log in, and Amazon's website IMDb can now log in.
        On March 15, 2010, Amazon, an online shopping mall with 23 categories and more than 1.2 million products, released the "Online Shopping Integrity Statement White Paper ", focusing on the issues of " genuine products " and " returns and exchanges " that consumers generally care about online shopping. Make specific explanations on the pre-sales and after-sales integrity assurance. Excellent Amazon believes that online shopping integrity is mainly divided into "pre-sale integrity" and "after-sale integrity". Pre-sale integrity refers to consumers ' trust in the online mall brand and whether each product is "genuine".

In this regard, Excellent Amazon has launched a promise to consumers of "everyday low price, authenticity guarantee". Wang Hanhua, President of Amazon.com, explained: “As the website of Amazon, the world's largest online retailer with the largest variety of products, in China, Amazon.com has authenticity guarantees for various products such as software and digital products, home appliances 3C, toys, and gifts.”

Amazon China has developed rapidly, maintaining rapid growth every year, and the number of users has also increased significantly. It has 28 categories and nearly 6 million kinds of products.

On September 6, 2012, Amazon released the new Kindle Fire tablet and the Kindle Paperwhite e-reader with screen backlighting at the press conference.

March 18, 2013, Amazon has produced a series of big-budget TV series, these episodes can only be viewed through the Internet, because the company is working with Netflix launched the "war", taking advantage of people competing for the smartphone, tablet The interest in watching TV programs on computers and Internet TV in order to expand their share in the field of streaming media broadcasting services.

Due to the outstanding performance of the Amazon cloud service provided by Amazon in 2013, the well-known IT development magazine SD Times selected it as the 2013 SD Times 100, ranking second in the category of " API, library, and framework" and ranked in the category of "cloud" First place, ranked first in the category of "Great Influence"!

On May 5, 2014, Twitter and Amazon joined forces to allow users to shop directly from the tweets of its microblog service, in order to increase e-commerce to maintain member stickiness.  

On August 13, 2014, Amazon launched its own credit card reader, Amazon Local Register, to further expand into the offline market.

On January 20, 2015, Amazon's film studio will start making movies. These movies will be shown in movie theaters first, and only then will be seen on Amazon's Prime video streaming service. 

On the afternoon of March 6, 2015, Amazon China (Z.cn) announced the start of the trial operation of the "amazon official flagship store" on Tmall, which is scheduled to be officially launched in April 2015. The first phase of the flagship store will focus on the highly distinctive “imported direct-sourced” products of Amazon China, which are popular among consumers, including footwear, food, beverages, kitchenware, toys, and other categories. 

On June 8, 2016, " BrandZ Global Top 100 Most Valuable Brands 2016 " was announced, and Amazon ranked 7th. 

In October 2016, Amazon ranked 8th in the world's 100 most valuable brands 2016. 

Amazon.co.uk fulfillment center in Glenrothes, Scotland, UK.

It was reported on May 5, 2017, that Amazon is preparing to set up a new R&D center in Cambridge, the UK for scientific research and development. 

December 21, 2017, the World Brand Laboratory (World Brand Lab) prepared in the year 2017  (Fourteenth) "World Top 500 Brands" in New York announced that Amazon continues to maintain the "runner-up" position. 

As of March 20, 2018, local time, Amazon's market value has surpassed Google's parent company Alphabet, becoming the world's second-largest company by market capitalization after Apple. 

On May 21, 2018, the 2018 Fortune 500 list was released, and Amazon ranked eighth. 

On May 29, 2018, "BrandZ Top 100 Global Most Valuable Brands in 2018" was released, and Amazon ranked third. 

On June 20, 2018, Amazon's official website launched Amazon's global collection service. This service does not require foreign bank cards or third-party accounts. Sellers can receive global payments in local currency and deposit them directly into the seller’s domestic bank account. 

On September 4, 2018, Amazon's stock price exceeded $20,50.50, becoming the second American company with a market value of more than $1 trillion after Apple. 

Acquisition

In April 1998, Amazon acquired IMDb (Internet Movie Database Company);

In August 1998, Amazon acquired Junglee (a data mining company) for US$186 million ;

In August 1998, Amazon acquired Planetall (a social networking company) for $93 million;

In June 1999, Amazon acquired Alexa for $250 million ;

In April 2003, Amazon acquired its online music store competitor en: CD Now;

In August 2004, Amazon acquired China's Joyo ( Joo was an online bookstore at the time) for $75 million ;

In July 2005, Amazon acquired CustomFlix (DVD producer);

In February 2006, Amazon acquired Shopbop (women's fashion shopping website);

In May 2007, Amazon acquired Dpreview (digital camera evaluation website);

In March 2008, Amazon acquired Audible (audiobook website) for $300 million;

In July 2009, Amazon acquired Zappos (online shoe store) for 1.2 billion ;

In June 2010, Amazon acquired Woot (group buying website) for US$110 million ;

In October 2010, Amazon stated that it would acquire BuyVIP.com, a European online shopping service site, to expand its market share in this region. The financial terms of the acquisition were not disclosed. Greg Greeley, Amazon's vice president of European retail, said that buying BuyVIP.com is an excellent supplement to Amazon's European business and provides another unique way for Amazon customers to find and discover unique and attractive products.

In November 2010, Amazon acquired Quidsi for US$550 million;

In July 2011, Amazon acquired The Book Depository ( online bookstore );

In 2011, Amazon also acquired Lovefilm, Pushbutton;

In March 2012, Amazon acquired Kiva Systems, an automated robotics company.

March 2013, Amazon in Europe beyond the local other online retailers, to become Europe's most popular and most visited Internet retailer.

On April 11, 2014, Amazon acquired the digital comic company ComiXology. 

On May 16, 2014, Amazon announced a US$20 million investment in Shanghai Meiweiqiqi, starting a strategic plan for fresh food in the Chinese market.

Twitch is a live streaming platform for video, primarily oriented towards video gaming content.

On August 26, 2014, Amazon announced the acquisition of video game streaming service Twitch for US$970 million in cash. 

On November 4, 2016, Amazon China announced that Amazon's overseas purchases and Amazon's UK site have been officially docked. Over one million overseas goods from Amazon's UK site have landed in Amazon's overseas purchase stores. 

At the end of June 2020, Amazon spent $1.3 billion to acquire the autonomous driving unicorn Zoox. Compared to Zoox's previous estimate of US$3.2 billion, Amazon this time is considered "a big bargain." 

Company management

February 3, 2021, Amazon founder Jeff Bezos will be retiring Chief Executive Officer (CEO) office, computing services Amazon Web Services (Amazon Web Services) by the chief executive of Amazon cloud Andy Jassim (Andy Jassy )succeed. Bezos will remain executive chairman. 

Positioning change

First transition

Become "the largest bookstore on earth" (1994-1997)

In the summer of 1994, Bezos, who resigned from the financial services company DEShaw, decided to establish an online bookstore. Bezos believes that books are the most common product with a high degree of standardization, and the US book market is large and suitable for entrepreneurship. After about a year of preparation, the Amazon website was officially launched in July 1995. In order to compete with offline book giants Barnes&Noble and Borders, Bezos positioned Amazon as "Earth's biggest bookstore". To achieve this goal, Amazon has adopted a large-scale expansion strategy, trading huge losses in exchange for business scale. After running fast, it took less than two years for Amazon to go online to the company's listing. When Barnes & Noble launched online shopping in May 1997, Amazon had already established a huge advantage in book online retail. After several confrontations between Amazon and Barnes&Noble, Amazon finally established itself as the largest bookstore.

Second shift

Become the largest integrated online retailer (1997-2001)

Bezos believes that compared with physical stores, an important advantage of online retail is that it can provide consumers with a richer selection of goods. Therefore, expanding the category of the website and creating integrated e-commerce to form economies of scale have become Amazon's strategic considerations. Amazon went public in May 1997. Amazon, which has not yet fully established an absolutely dominant position in the book online retail market, has begun to expand its product categories. After preliminary supply and market promotion, Amazon's music store was officially launched in June 1998. In just one quarter, Amazon’s music store sales have surpassed CDnow, becoming the largest online music product retailer. Since then, Amazon through category expansion and international expansion, to 2000, when Amazon's slogan has changed to "largest online retailer " (the Internet's No.1 retailer).

Third transition

Become the "most customer-centric company" (2001-present)

Since 2001, in addition to promoting itself as the largest online retailer, Amazon has also established "the world's most customer-centric company" (the world's most customer-centric company) as its goal. Since then, building a customer-centric service-oriented enterprise has become Amazon's development direction. To this end, Amazon began large-scale promotion of third-party open platforms ( marketplace ) in 2001, web services (AWS) in 2002, Prime services in 2005, and outsourced logistics services Fulfillment by Amazon (FBA) to third-party sellers in 2007. ), 2010 launched KDP 's predecessor, Digital Text Platform (DTP), a self-service digital publishing platform. Amazon gradually introduced these services, making it beyond the scope of online retailers to become an integrated service provider.

Sales Strategy

Amazon's marketing activities are most fully reflected in its web pages. Amazon's investment in marketing is also striking: Amazon spends 24 cents for marketing and attracting customers for every dollar of revenue, while traditional retail stores only cost 4 cents.

Amazon's marketing strategy mainly includes:

Product Strategy

Amazon is committed to becoming the most "customer-centric" company in the world. At present, it has become the online retailer with the largest variety of goods in the world. Amazon and other sellers offer millions of unique new, refurbished, and second-hand products in categories including books, movies, music and games, digital downloads, electronics and computers, home and garden supplies, toys, baby products, groceries, clothing, footwear, jewelry, health and beauty products, sports, outdoor products, tools, and automotive and industrial products.

At the same time, it is easy to see the content and messages of several other pages on each page, which classifies different products and implements different marketing strategies and promotion methods for different electronic products.

Pricing Strategy

Amazon has adopted a discounted price strategy. The so-called discount strategy refers to the fact that in order to stimulate consumers to increase purchases, companies give certain rebates to the original prices of goods. It compensates for discounted expenses and increases profits by expanding sales. Amazon gives a fair amount of rebates for most products. For example, in music products, promise: "You'll enjoy everyday savings of up to 40% on CDs, including up to 30% off Amazon's 100 best-selling CDs (40% discount for CDs, including Including a 30% rebate for best-selling CDs)."

Promotion Strategy

There are mainly four common promotion methods, that is, communication tools between companies and customers, and the public. They are advertising, personnel promotion, public relations, and business promotion. In the Amazon webpage, in addition to personnel sales, the rest are reflected.

Amazon's enjoyment does not necessarily lie in whether there is enough money to buy the books you want, but in the process of selecting books. Holding a book in your hand, looking at the exquisite cover, and reading the introduction is often a great joy of buying a book. On Amazon's homepage, this kind of fun will not diminish except that you can't directly hold the book. Exquisite multimedia pictures, clear content introductions, and book reviews from authoritative sources can all make people feel immersive.

The ads on the homepage are also very reasonable. First, the best book of the day, then the introduction of the most recent best-selling books, the recommended books of the book club, and the books of famous authors, and so on. Not only are there a large number of multimedia advertisements on Amazon's web pages, but it is also often seen on other related websites. For example, Yahoo! You can see Amazon ads when you go to a book search site.

Another major feature of advertising is its dynamic and real-time nature. The advertising page that changes every day allows customers to learn about the latest publications and the most authoritative reviews. Not only does the advertisement change every day, but you can also read the news that it is changing every hour from "Chech out the Amazon Hot 100. Updated hourly".

Amazon does everything possible to promote its own outlets, constantly seeking partners (associate). Due to the many partners and middlemen, the convenience and shopping opportunities for customers to enter its outlets are greatly increased. It even generously made the following promise: As long as you become a partner of Amazon, you will sell from your outlets. Regardless of whether it reaches a certain quota or not, Amazon will pay you 15% of the introduction fee.

This is rare in other cooperative partnerships. Amazon has many partners. From the following paragraph on its webpage, "In fact, five of the six most visited Web sites are already Amazon Associates. Yahoo! And Excite are marketing products from their Web sites. So are AOL com, Geocities, Netscape, and tens of thousands of other sites both large and small.", we can know: including Yahoo! The five most frequently visited sites, including Excise, have become Amazon's partners.

Amazon has set up a special gift page to prepare all kinds of gifts for both adults and children. This is actually the business promotion activity of the promotion strategy in value activities. It attracts customers to buy products in this store for a long time by providing shopping vouchers or exquisite small gifts to customers of all ages. In addition, Amazon also offers discounts to customers who purchase its products for a long time, which is also a measure of business promotion.

Amazon’s special gift page provides small gifts for customers (including adults and children) who shop online. This is not only a business promotion activity but also a public relations activity; furthermore, it’s good information between the company and the public. Communication, it listens humbly, collects all kinds of public and relevant middlemen’s feedback on the company and its products and services, and provides them and the internal employees of the company with the company’s situation, and often communicates information; the company also specializes in the first time on the network Customers provide a page to provide customers with instructions for various online usage methods to help customers become familiar with it as soon as possible. This is also a way to improve public relations.

Amazon often waives some customers’ shipping costs, When the customer is on a university campus or a certain amount of order is filled. Amazon China has its own distribution center, which supports a variety of payment methods, and you can enjoy free distribution services for purchases of qualified goods over 99 yuan.

On June 18, 2012, according to foreign media reports, Forbes columnists Scott Raney (Scott Raney) and Michael Cohen (Michael Cohen) published an in-depth review article saying that the rise of cloud computing technology will greatly change User needs and market structure in the field of enterprise software. While some traditional software giants such as Cisco, IBM, and Oracle are studying this market, big-name companies such as Microsoft and Google have invested heavily and have begun to compete for dominance in this market.

In December 2012, Chris Cardinal, a managing partner of the web development company Synapse Studios, discovered a vulnerability, which obviously hurts Amazon more than its users. As of Monday, Amazon's media relations department did not respond to this. Cardinal, who reported on HTMList, said that his recent experience proved that Amazon needs to improve its security. "Obviously, Amazon has not substantially improved its authentication protocol."

Promotional Tools

Increase revenue and reduce expenditure: As mentioned above, the secret of Amazon's profit lies in the large discounts and free shipping services provided to customers. However, this kind of promotion strategy is also a double-edged sword: it generates huge costs while increasing sales. How to digest the cost caused by this? Amazon’s approach is to spare no effort in financial management to cut costs: reduce expenses, cut staff, use advanced and convenient order processing systems to reduce error rates, integrate delivery, and save inventory costs... By reducing logistics costs, it is equivalent to less The promotion cost obtains greater sales revenue and then returns it to consumers, in order to win more customers and form an effective virtuous circle. Of course, this puts high demands on Amazon's cost control capabilities and logistics system.

In addition, Amazon is also actively looking for new profit growth points while reducing expenditures, such as selling new and used products online for other merchants and cooperating with many merchants, selling these merchants' branded products to Amazon's customers, and collecting commissions from them. Enables Amazon customers to purchase many merchants’ brands, products, and original books, music products, and other products in a one-stop-shop. It not only provides customers with more products but also attracts many consumers with its diversified choices and product information. Visitors come to shop without adding additional inventory risk, which can be said to serve multiple purposes. These effective measures to increase revenue and reduce expenditure are an important guarantee for the success of Amazon's low-price promotions.

Honor

1. In October 2016, Amazon ranked 8th in the world's 100 most valuable brands in the year 2016. 
2. In February 2017, Brand Finance released the 2017 Global 500 Brand List, and Amazon ranked third. 
3. On June 7, 2017, it ranked twelfth in the 2017 Fortune 500 list. 
4. In June 2017, the " BrandZ Top 100 Most Valuable Global Brands 2017 " was announced, and Amazon ranked fourth. 
5. On July 20, 2017, Beijing time, the Fortune Global 500 list was released, and Amazon ranked 26th. 
6. On July 19, 2018, the Fortune Global 500 list was released, and Amazon ranked 18th. 
7. On December 18, 2018, the " 2018 World Brand 500 " compiled by the World Brand Lab was announced, and Amazon ranked first. 
8. In July 2019, the list of the top 30 global listed Internet companies was released, and Amazon ranked first. 
9. In July 2019, he was selected as one of the Fortune Global 500 in 2019. 
10. In August 2019, the Institute of Intellectual Property Owners (IPO) announced the list of the top 300 U.S. utility model patent granting institutions in 2018, and Amazon ranked 16th. 
11. In October 2019, the 2019 Forbes Global 100 Digital Economy ranked 6th.  The third place among the top 100 global brands released by Interbrand. 
12. On October 23, 2019, the 2019 Fortune Future 50 list was announced, and Amazon (Amazon.com) ranked 31st. 
13. On December 11, 2019, the 2019 " Top 500 Brands of the World " was announced, and Amazon ranked second. 
14. On January 22, 2020, it ranked 2nd in the list of the most admired companies in the world by Fortune in 2020. 
15. In January 2020, the list of the world's 500 most valuable brands 2020 was released, and Amazon ranked first. 
16. On February 20, 2020, he was selected into the Forbes Top 50 Blockchain List (Phase 2). 
17. In March 2020, Maigoo ranked first in the 2020 Global 500 Brand Value. 
18. On May 13, 2020, Amazon ranked 22nd in the 2020 Forbes Global 2000 list. 
19. On May 18, 2020, Amazon ranked second in the 2020 Fortune 500 list of the US. 
20. In June 2020, "BrandZ Top 100 Most Valuable Global Brands 2020" was announced, and Amazon ranked first. 
21. In July 2020, Forbes 2020 Global Brand Value Top 100 was released, and Amazon ranked fourth. 
22. On August 10, 2020, Amazon (AMAZON.COM) ranked 9th in the 2020 Fortune Global 500 list. 

Product Service

After Amazon's success with Apple's iPod in digital music, Bezos began preparing to manufacture his own e-reader in 2004, hoping to succeed in this regard. It hired PalmOne's former vice president of hardware engineering, Gregg Zehr (Gregg Zehr), to set up Lab126 in Silicon Valley for the secret development of e-readers.

• In November 2007, Amazon launched the first generation of Kindle, using electronic ink and improving the shortcomings of previous e-readers.
• In February 2009, Amazon launched the second-generation Kindle.
• In July 2010, Amazon launched the third-generation Kindle.
• On September 28, 2011, Amazon announced the launch of the touch-screen version of the Kindle Touch. On the same day, Amazon launched the Kindle Fire, officially entering the tablet market.
• On September 7, 2012, Amazon released a new generation of e-books, Kindle Paperwhite, and also released Kindle Fire HD on the same day.
• It’s worth mentioning that although Apple launched the mini iPad in 2012, in February 2013, Brand Keys’ survey of consumer emotional input on 375 commercial brands in 54 categories found that Amazon’s tablets in the tablet category had already beaten Apple.

Internet service

Amazon Web Services provides Amazon's developer customers with infrastructure services based on its own back-end technology platform and provided via the Internet. Using this technology platform, developers can realize almost all types of business. Examples of services provided by Amazon Web Services include Amazon Elastic Computing Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB (Amazon SimpleDB), Amazon Simple Queue Service, Amazon Flexible Payment service (Amazon FPS), Amazon Mechanical Turk (Amazon Mechanical Turk), and Amazon CloudFront.

Project Aria

On March 14, 2014, Amazon will launch a smartphone developed and code-named "Project Aria" at a much lower price than the iPhone 6. 

PrimeMusic

Amazon has quietly launched a new streaming music service, PrimeMusic, for Amazon "gold members" users. The service will provide more than one million songs for free.

According to Sina and other media reports, PrimeMusic is a free streaming music service provided by Amazon for "gold members" users, including unlimited, no ads, and more than 1 million songs and hundreds of playlists. Prime Music is a free value-added service that combines the functions of the existing free service Pandora and the paid service Beats Music. Amazon's new service has chosen a middle route, focusing on advertising-free music playback, diminishing the pursuit of playlists and manual search for songs.

Amazon Fresh

On October 17, 2014, in Beijing time, Amazon will launch its fresh food e-commerce service "Amazon Fresh" in New York City. This will be Amazon's first launch of the service on the East Coast.

Amazon said it will take the lead in New York City, Brooklyn introduction of fresh electricity providers Services Park Slope (Brooklyn) region (Park slope) community, then will expand to other areas. Park Slope is one of the most livable communities in New York. It is mainly populated by young professionals, most of whom are Amazon users.

Amazon said that for Amazon Fresh users in New York City, orders placed before 10 am will be delivered later that day, and orders after 10 am will be delivered the next day. Although the service mainly focuses on fresh products, it also covers commodities such as electronic products and toys.

Initially, the service was only open to New York residents who have become Amazon Prime members. The annual fee for Amazon Prime membership is US$99, access to Amazon's streaming TV and movie shows, and a free "next day delivery" delivery service.

Before the end of 2014, these users can enjoy Amazon Fresh without paying additional fees. But from 2015, if you want to continue to enjoy the service, you need to upgrade to the $299 "Prime Fresh" service.

Amazon only launched Amazon Fresh in Seattle and several other major cities in California. 

Launched street convenience store

On the evening of October 11, 2016, the Wall Street Journal today quoted a number of people familiar with the matter as saying that Amazon will launch a physical convenience store to further expand its non-staple food business. These people familiar with the matter said that Amazon plans to set up some small physical convenience stores to sell milk, meat, and other perishable products that consumers can take home directly. In addition, consumers can order peanut butter, cereals, or other videos with a longer shelf life as long as they use their mobile phones or the touch screen next to the convenience store, and they will be delivered by Amazon on the same day. 

Housekeeping

In November 2016, Amazon listed the position of "Home Assistant" in the recruitment column of its website. Workers will help consumers clean up their rooms, but the recruitment is currently limited to the Seattle area. It is understood that the position will belong to a service called Amazon Assistants, and those who are recruited will receive training before taking up the job. In addition, they will all enjoy benefits such as medical insurance and company stocks.

Those who want to apply for this job must meet at least 3 years of relevant work experience-5 years is a priority. If you have a university degree or technical personnel and other conditions, you can increase the success rate of the application. 

Virtual currency

In order to allow developers to get more revenue by submitting apps, Amazon has launched Amazon Coin, a virtual currency for Kindle Fire apps, games, and in-app purchases.

This virtual currency will first go online in the United States in May. There will be two payment methods on the Kindle Fire, one is through a credit card, and the other is through Amazon Coin. Where 1Coin = 1 cent. The introduction of virtual currency will stimulate consumption to a certain extent, because parents may be more willing to let their children make in-app purchases, which will benefit developers.

For developers, you don’t need to do any work to use Amazon Coin, but if you haven’t submitted your app, you need to submit it before April 25 so that you can use Amazon Coin in May.

Amazon officially announced the launch of its first virtual currency- Coins on May 13, 2013. Users can use Coins to purchase apps, games, and in-app items in the Amazon App Store. One dollar can buy 100 Coins coins. While launching the Coins payment system, Amazon gave away 500 Coins worth $5 to all Kindle Fire users. Amazon said that the total value of the Coins presented this time reached tens of millions of dollars.

Like other virtual currencies (such as Facebook credit coins), Amazon launched Coins for the purpose of promoting users' consumption on Amazon.com. Once users have purchased Amazon Coins, they can only consume them on the Amazon website. Amazon will continue to accept users using traditional payment methods to purchase applications and games.

Amazon Coins can only be used to purchase apps, games, and in-program items, but Amazon has plans to expand the use of Coins. Mike George, vice president of Amazon's applications and games division, said: "We will increase the way users earn Coins and expand the use of Coins."

The suspense is that Amazon will expand the use of Coins to all products except digital products? In theory, since Amazon can use Coins for digital commodity transactions, it can of course also use the Coins payment system for physical commodity transactions.

Return Policy

Amazon promises that with the exception of some special products, within 30 days from the delivery time of the product, if the product and packaging remain in the original condition when Amazon was sold and the accessories are complete, we will provide full return service. According to the characteristics of various products, the specific implementation rules of the return policy are different, please refer to the return and exchange policy of the product.

The following circumstances will not be processed for return:

1. Any product that is not sold or delivered by Amazon;
2. Any product with quality problems, except those that have been used;
3. Any product that has quality problems due to abnormal use and storage.

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Independent user

Amazon has become the world's largest retail website with the largest number of users, greatly surpassing Wal-Mart, Apple, eBay bizWatch, and China's e-commerce giant Alibaba. ComScore data shows that in June 2011, about 20% of the world's independent users used Amazon's retail and auction sites, and Amazon's global number of independent users reached 282.2 million, ranking first in the world.

35.4% of Amazon's users are from North America, 31.8% of users are from Europe, and 24.1% of users are from Asia-Pacific; at the same time, about 32% of Apple's users are from North America, about 29.6% of users are from Europe, and 24.9% Of users are from the Asia Pacific region.

Shopping app

Amazon has launched an iPhone mobile phone application called Flow, through which users can conveniently compare the prices of real-world products and online products.

Flow can use the camera on the back of the iPhone to scan shopping barcodes and display the price of the same item on Amazon. The app will display the reviews of users who have purchased this product before the price, a detailed description, and recommendations for similar products. Of course, one of the most straightforward functions is to choose to purchase products directly on the page after browsing the product page.

The Flow app is very simple to use, it can quickly identify the information on the barcode, and quickly display the corresponding recommendations and prices on Amazon.

Amazon China

Chinese website

Amazon China is the website of Amazon, the world's largest e-commerce company, in China. Amazon China provides consumers with books, music, film and television, mobile phone digital, home appliances, home appliances, toys, health, beauty and makeup, watches and jewelry, clothing and luggage, shoes and boots, sports, food, mother and baby, sports, outdoor and leisure, IT software, And other 32 categories, tens of millions of products, through the "door-to-door" service and "cash on delivery" and other methods to provide Chinese consumers with a convenient and fast online shopping experience.

Li Yanchuan joined Amazon China in October 2011 and is currently the vice president of Amazon China. He is fully responsible for the company's consumer electronics product line, including product introduction, sales, and management of mobile phones, computers, cameras, digital electronics, office, and other categories.

In the increasingly fierce battle in the Chinese e-commerce market, Amazon China has gradually changed its previous low-key style. Whether it is offline promotion, or online promotion, and marketing, it is more and more actively participating in the fierce short-handedness. 

Following the store celebrations with Chinese characteristics at the end of April 2012, Amazon China released a report on the purchase of Chinese mobile phones by region in May and began to focus on the consumer electronics category that traditional e-commerce companies value most.

China warehousing

Amazon China has one of the largest and most advanced operating networks in the industry. It currently has 15 operating centers located in Beijing (2), Suzhou (2), Guangzhou (2), Chengdu (2), Wuhan, Shenyang, Xi'an, Xiamen, Shanghai, Tianjin, Harbin and Nanning have a total operating area of ​​more than 700,000 square meters. It is mainly responsible for manufacturer's receipt, warehousing, inventory management, order delivery, allocation and delivery, customer return, return to the factory, product quality, and safety, etc. At the same time, Amazon China also has its own distribution team and customer service center to provide consumers with convenient distribution and after-sales service.

Through the unremitting efforts of Amazon China and the strong support of consumers, Amazon China has maintained rapid growth every year, and the number of users has also increased significantly. In the future development, Amazon China will further enrich product categories, strengthen the user experience, and strive to become the first online shopping mall of Chinese consumers with the richest selection of products, the most competitive prices, and the best customer experience.

Set up headquarters

On August 20, 2014, the American e-commerce giant Amazon announced that it would set up an international trade headquarters in the Shanghai Free Trade Zone to realize the direct mailing of American goods to China through the " cross-border communication " platform. This means that Haitao people no longer need to bypass foreign countries and rely on third-party logistics to shop directly on overseas Amazon websites such as the United States or Europe. The products are all the same at the same price and settled in RMB. 

Direct mail to China

On October 29, 2014, Amazon China announced that it will now open six major overseas sites direct mail services to China, consumers can enjoy a total of more than 80 million types from Amazon United States, Germany, Spain, France, the United Kingdom, and Italy. International selection. Prior to "11.11", Amazon China's "overseas purchase" service will also begin trial operation, fully launching the "haitao" offensive and launching an international brand strategy.

Including 25 million selections from Amazon in the United States, 12 million selections from Amazon in Germany, 12 million selections from Amazon in Spain, 10 million selections from Amazon in France, 10 million selections from Amazon in the UK, and Italy Of more than 8 million selections. The categories for which direct mail is available are the most local features of each site and are popular among Chinese consumers, such as footwear, clothing, mother and baby, nutrition and health, and personal care.

Amazon overseas direct mail can help consumers quickly handle customs clearance procedures and provide three optional delivery services (standard, expedited, and express). On the other hand, Amazon's US site has greatly reduced the international shipping cost of direct mail to China and shortened the direct mail delivery time. The average delivery time has been shortened to 9-15 days, and it can be delivered to consumers in the fastest three working days. 

In addition to the Chinese interface, Amazon China has also made adjustments to tariffs and after-sales services. Amazon China stated that when consumers place an order to purchase goods purchased overseas, Amazon China will collect import tariffs for consumers. If the actual amount of tariffs does not match the amount collected, Amazon China will refund the overcharged amount to the consumer. For the account, the underpaid part does not need to be repaid by consumers, and the implementation of "refund for more and less for no replenishment" is implemented. In addition, the products purchased by consumers in "Amazon Overseas Purchase" stores can enjoy local after-sales service support in China.

The 80,000 products launched in the first phase of Amazon's overseas shopping store are mainly from Amazon America, including well-known brands such as BornFree, Christian Dior, and Calvin Klein. 

High-level changes

In May 2013, Chinese-American Zhang Wenyi joined Amazon as the global vice president. In April 2016, he took over as the new president of Amazon China, taking over Amazon China's e-commerce business and Kindle business in China. 

Out of service

On April 18, 2019, Amazon China confirmed that it would stop providing seller services for third-party sellers on Amazon's China website July 18, 2019. 

Dispute

     

Anti-Amazon sticker in dispute days.

Quarterly loss

A net loss of US$7 million in the second quarter turned losses

Amazon released the company's second-quarter earnings report as of June 30, 2013. The financial report shows that in the second quarter of 2013, Amazon's net revenue increased by 22% year-on-year to US$15.7 billion; the net loss was US$7 million, and the net profit in the second quarter of 2012 was US$7 million.

The financial report also showed that because Amazon continued to spend huge sums of money on an investment in technology and content, the company's second-quarter results failed to meet Wall Street analysts' expectations. In addition, Amazon's own expectations for the company's third-quarter performance are also relatively weak. Affected by these factors, the company's stock price also stopped rising and falling in after-hours trading on the stock market that day.

Players who bought the PS4 through Amazon found that they could not start and other "initial bad" problems after getting the console, so they suspended PS4 sales and proceeded to solve them.

Tax evasion incident

On October 7, 2014, the European Union regulators launched a formal investigation into Amazon's tax arrangements in Luxembourg, which led to another large American company falling into an investigation that has attracted much attention from all walks of life. 

EU antitrust agency: The European Commission stated that it is concerned that a tax agreement granted to Amazon by the Luxembourg tax authority in 2003 may amount to an illegal state subsidy for the American company. The European Commission may require Luxembourg to recover taxes from Amazon that the European Union believes it has not paid. As part of the same investigation, Luxembourg provided information on several cases, including Amazon, in August at the request of the Commission. This move shows that EU tax investigations may spread to a wider range.

Luxembourg’s tax ruling in 2003 applied to Amazon’s local subsidiary: Amazon EU Sarl. The European Commission said the ruling may underestimate the taxable profits of the Amazon subsidiary, which accounts for most of Amazon’s European operating profits. 

Cancel Order

"Double Eleven" is coming soon, I believe that many netizens have enough ammunition ready to invest in "shopping", however, for some unreasonable ultra-low-price suggestions given by some merchants, you need to be extra careful --- the world-renowned e-commerce website Amazon It was pushed to the forefront because it attracted consumers at ultra-low prices but couldn't cash it out. Mr. Li, a citizen of Chengdu, encountered an annoyance when he was waiting to receive the goods online shopping. He placed an order on Amazon.com. He was suddenly notified by the website that it was out of stock and the order was canceled. 

Employee Shutdown

Starting from November 1, 2014, Amazon China has implemented a new salary assessment plan. The original basic salary and floating bonuses are canceled, and income from night shift commissions and triple commission orders will also be recalculated according to the new plan. Although the commission for a single order has increased, the delivery staff believes that the actual income of the delivery staff is far from the level before the adjustment due to the insufficient order volume and the change in the calculation method of the commission. In response to this, some of Amazon China's outlets in Beijing are shutting down some logistics personnel, which has affected the normal delivery of goods. After the "strike", Amazon China's response strategy is to divert orders from the distribution point to nearby third-party distribution agencies. 

Intimidation

On December 16, Beijing time, Seattle police issued an official statement on Monday stating that an Amazon employee found a threatening letter in the bathroom, and then the police had evacuated employees in an Amazon office building in the city.

The police dispatched a mine detection team to assist in the investigation. An Amazon employee revealed to Seattle local TV station Komo News that the company's CEO Jeff Bezos (Jeff Bezos) was also in this office building during the evacuation.

A Seattle police detective said that the police had not found any abnormalities and had evacuated around 13:00 Pacific time (5 o'clock on Tuesday, Beijing time). 

French Economy Minister Bruno Le Maire said on the 27th that France and Germany will jointly levy taxes on Internet giants such as Google, Apple, Facebook, and Amazon to ensure that large multinational corporations pay taxes equally as local companies. 

Employee strike

In the early morning of November 24, the local trade union organization in Italy stated that because of dissatisfaction with the salary and working environment, the employees of the Amazon Italy branch were planning a strike on "Black Friday" to protest. 

Domain name event

Since 2012, Amazon has been seeking exclusive rights to the ".Amazon" domain name, but eight Amazon countries including Peru, Colombia, Ecuador, Bolivia, and Brazil believe that Amazon refers to their geographic area. Should be monopolized by one company. 

On May 26, 2019, the leaders of Peru, Colombia, Ecuador, and Bolivia criticized a decision made by the Global Internet Corporation for Assigned Names and Numbers (ICANN) on the 20th to grant American Amazon the use of the ".Amazon" domain name. s right. 

Discredit China

On August 15, 2019, a group of international brands such as Versace and Coach has successively exposed suspected bad behaviors of splitting China and then gathered together to apologize to China. However, just as the violent actions of radical protesters in Hong Kong are escalating, the world-renowned e-commerce Amazon shopping platform is still selling T-shirts with the words "Hong Kong Independence" with the intention to split China.

The social network netizens who discovered this incident expressed anger and dissatisfaction and angrily reprimanded: “You should do it when it is time to do it. Amazon is really licking blood on the edge of the knife.” “It’s really bullying.” “At this time, I don’t know what to do. Really. If you think it doesn’t matter if you lose the Chinese market, it’s OK.” “The Chinese station will be closed forever, an online shop with little presence.” But some netizens explained: “Amazon is similar to a seller’s platform, you can sell by yourself after you register. Things, those T-shirts are also sold by Hong Kong Waste, and the management is relatively loose.” According to netizens, the “Hong Kong Independence” T-shirt shop may be done by Amazon VC accounts, but in any case, this behavior is malicious. Discredit China. 

Misuse of data

On April 28, 2020, Amazon employees have been using proprietary seller data to help design and price internal products, including the decision to enter certain categories. This also includes executives. Although Amazon has officially taken measures to prevent its product executives from accessing individual sellers' data, these rules have obviously not been implemented consistently. Executives will use workarounds, such as letting analysts create reports or obtain so-called aggregate data that is actually collected from a seller. Amazon said in a statement that workers are "strictly prohibited" from using private seller information to determine the release of its own-brand products, and Amazon has conducted an internal investigation into this behavior. 

Republican Senator Josh Hawley of Missouri today urged the U.S. Department of Justice to initiate a criminal investigation of Amazon because the latter is using predatory and exclusive data practices to create and maintain its monopoly. 

Robot enabled

In 2012, Amazon spent $775 million to acquire Kiva Systems, robotics research, and development company, in order to improve the level of automation in Amazon's warehouses. In May 2012, there were already 1,400 robots active in the Amazon warehousing logistics line. 

Amazon announced that it will use tens of thousands of robots to process orders for customers in the shopping season before the end of 2014. These robots can recognize barcodes and then move the corresponding items on the shelves to the human employees. This will greatly improve the work efficiency of human employees and save the company money.

To welcome the arrival of the Christmas purchasing season, Amazon.com has deployed more than 15,000 Kiva robots in 10 storage centers across the United States in order to reduce order costs by one-fifth and increase delivery speed.

On the day before the largest online shopping feast of the year, "Cyber ​​Monday", Amazon showed to the media the orange color with cross-shaped lifting plates and bottom rollers designed and produced by Amazon subsidiary Kiva Systems and weighing about 320 pounds (145 kg). Kiva robot.

Kiva robots can help Amazon shorten delivery times so that it can compete with brick-and-mortar stores, which Americans are still accustomed to today. It can also help Amazon avoid relive the nightmare of the 2013 Christmas shopping season: In 2013, the surge in online shopping packages severely exceeded the carrying load of the express company UPS, resulting in many Christmas packages that could not be delivered to customers before Christmas. For customers who did not receive the package on time, Amazon said it would provide a $20 coupon and refund the shipping fee in full. 

AWS Cloud Computing

On the morning of January 30, 2015, Amazon CFO Tom Szkutak (Tom Szkutak) stated on today’s earnings call that Amazon will separately disclose its cloud computing business AWS department from the first quarter of the fiscal year 2015. Financial performance. Therefore, investors and the public will soon be able to understand the revenue generation of this cloud computing business. 

Physical Bookstore

On March 8, 2016, in Beijing time, Amazon will open a second physical bookstore in the San Diego shopping center. The bookstore is next to the Tesla store, facing the Apple retail store. Signs erected outside the store indicate that it will open "this summer". 

Product spot check

In March 2018, the official website of the Beijing Consumers Association showed that the Beijing Consumers Association purchased 19 comparative test samples on Amazon in 2017, of which 9 were not up to standard, and the rate of non-compliance was 47.4%. The 9 non-compliant samples include 1 Siqing Gaowa brand cashmere sweater, 1 STALON brand children's floor mat, 1 herder's home brand summer mat, 4 types of E shirts and ball tights, 1 kind of Shangpengtang brand cup and pot, 1 kind of iNSPire brand bedding. 

Infringement of trademark rights

Amazon Connect has been cooperating with related services since August 2016 and has long-term and extensive use of commercial logos including "AWS" on this service. In December 2020, the Beijing Higher People's Court issued a first-instance civil judgment on trademark infringement disputes. Amazon has been sentenced to no longer use the " AWS " logo and compensated the plaintiff Beijing Yanhuang Yingdong Technology Development Co., Ltd. for 76.46 million yuan. 

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noctorous

Noctorous is a professional engineer with vast and broad experience finding out the solution to the problems to serve the people free of cost.

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